How to Advertise your Property Management Company

Posted on 17. Oct, 2012 by in NARPM, New Customers, Property Management Companies

seo and social media

So you have your broker’s license and a nice new office space to start your own property management company. What next?
You now need new properties to manage and of course tenants to rent the properties from you. Click “Read More” for the rest of the story.

Here are 4 tips that will help get you started for a successful career in property management.

Tip#1: Start a new Website for your Property Management Company.

The first task at hand is to build a new website for your business. Almost every company on the planet has a  website and this is the perfect way to showcase your services to potential owners and renters. Your website is your online storefront and your website and the design are critical. Make sure to highlight  all the services you offer. (tenant screening, property checks, great customer service etc, etc)

Make it easy for tenants to find what they want. Online rent payments area, Available rentals, etc. Once you establish an online presence ask your tenants and owners for testimonials to post on your website to show that you have become a respected property manager in your area.

A great source we recommend to build you the total package for your property management website is

Tip#2: Add your company to Google Place and other Directories.

So you now have this great super awesome property manager website. You have to get found in search engines and local directories.
Add your company to Google places and appear in search results when people search in your local area. Don’t forget to also add your company to BOTW Directory and Bing Places. We also offer a free  company listing in our property management directory.

Tip#3: Direct mail to Homeowners in your local market.

Let owners know you are in business. You can purchase “unoccupied” owners list from several different sources and in some markets your own local MLS  offers these types of list free of charge. Postcards can be very inexpensive from websites like you can purchase 5,000 postcards for about $120.00! This is a great way to market your services directly to owners.

Tip#4 Join your local NARPM Chapter.

NARPM (National Association of Residential Property Managers) NARPM is a great way to meet and network with local professional property managers right in your market. NARPM has monthly classes offering great education just for property managers including many topics from advertising, local changing laws that affect your business, and many other educational classes designed for your profession. Go to to find a local chapter and join now and get educated about property management.

With an ever changing environment for property managers we hope these tips will help you get started in the right direction in this great industry with both feet on the ground. Good luck!

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